In-Store Intelligence
The intelligence behind better in-store decisions.
Observa combines a 700,000-person observer network with an AI-powered analysis layer — so CPG brands know what's happening at the shelf, and what to do about it.
Category IntelligenceLive
Snacks
Beverages
Dairy
Top Signals
Sunbelt Baking trends up for 4th consecutive month
Share rising from 4.2% → 5.1% over 6 months. +21% relative gain.
Your brand: 19% sales share — 11% shelf space at Kroger
Sales share
19%
Shelf space
11%
Zero shelf presence in TX, AZ, NM despite strong regional velocity
"Our planogram compliance is strong."
Until someone actually checks. Execution gaps are invisible until a competitor is already winning the space you thought you owned.
"We're outselling competitors in this region."
But does your shelf space reflect it? Sales velocity and facing count rarely match — and the gap is where margin disappears.
"We'll know how the promotion performed next quarter."
By then, the window is closed. Observa captures promotional compliance during the window — while there's still time to act.
How It Works
From observation to decision.
Three stages that turn real shelf conditions into actionable intelligence — faster than any alternative.
1
Observe
Our network of 700,000+ observers captures real shelf conditions — photos, structured data, pricing, compliance — across every market, chain, and region you care about.
700,000+ observers. All 50 states and Canada. 1M+ store visits completed.
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2
Analyze
AI and human analysts transform raw observations into category intelligence — share trends, execution gaps, competitive moves, and anomalies surfaced and ranked automatically by signal strength.
15M+ images captured and analyzed. Insights delivered in hours, not weeks.
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3
Decide
Connect your own sales data and query the intelligence layer directly. Ask questions in plain language. Get specific, chain-level recommendations — and the data to act on them at the buyer table.
Available via MCP for direct AI workflow integration. Chain, region, and state-level resolution.
Solutions
Built for every decision you make at the shelf.
Four solutions, one intelligence platform. Each built around a specific problem CPG brands need to solve.
Category Intelligence
See the category the way your retail buyer does.
Ongoing monitoring of shelf positioning, competitive share, pricing dynamics, and assortment gaps — delivered as ranked, narrative-driven insights your team can act on immediately.
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Shelf Execution
Your planogram compliance isn't what you think it is.
Surface execution failures fast enough to fix them — from targeted blitz coverage to ongoing systematic monitoring across your full retail footprint.
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Promotional Compliance
You funded the promotion. Did it run?
Capture display compliance, pricing, and feature placement during the promotional window — not after. Quantify what every trade dollar actually delivered.
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Retail Excellence
Set the standard. Verify it's being met.
Store standards audits, asset management, and site surveys that give you a verifiable pulse on your retail presence — store by store, region by region.
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The Intelligence Layer
We don't just collect data. We turn it into decisions.
Most vendors stop at delivery. Observa goes further — combining field observations with your own sales data to surface the specific insight your team needs next.
- Ranked, narrative-driven signals that explain what changed and why — not just what the number is
- Connect your own sales data to see exactly where shelf share lags your velocity — and by how much
- Query your data in plain language via MCP and receive chain-level recommendations ready to bring to the buyer table
- Drill from national trends to regional anomalies to individual store-level findings in one workflow
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Observa Intelligence
Connected via MCP · Shelf + Sales data
MCP Active
Where is my brand underrepresented at shelf relative to our sales velocity?
Observa field data · Your sales data
Found 3 chains where your shelf share significantly lags your sales share. Largest gap: Kroger (−8 pts). At current velocity, you're leaving an estimated 3–4 additional facings unrealized in 600+ doors.Kroger · National
−8 pt gap
Sales share
19%
Shelf share
11%
Flag stores with zero presence where we have strong regional sales.
Observa · Regional observation data
47 locations confirmed: zero shelf presence in TX, AZ, and NM — all high-velocity markets. Pattern is systemic. Escalation recommended at the category captain level.Get Started
Ready to see what's actually happening in your stores?
Talk to our team and get a personalized look at what Observa intelligence would reveal for your category, your chains, and your competition.
Schedule a Demo →