The latest news, announcements, and media resources from Observa. For press inquiries, contact our team directly.
Wired
Wired explores how Observa's hybrid model — pairing on-the-ground observers with machine learning — is outperforming traditional audit firms and setting a new standard for retail data accuracy.
Read Article →Retail Dive
Observa announces strategic partnerships with ten of the largest consumer packaged goods companies, enabling real-time shelf intelligence across more than 50,000 retail locations nationwide.
Read Article →Fast Company
Fast Company recognizes Observa among the world's most innovative companies for its breakthrough approach to retail intelligence, enabling consumer brands to close the gap between strategy and shelf reality.
Read Article →Forbes
Forbes profiles Observa's unique approach to retail intelligence — combining real-time observer data with AI-powered analytics to give brands unprecedented visibility into shelf execution and promotional compliance.
Read Article →TechCrunch
Observa, the leading retail intelligence platform powered by a nationwide network of observers, announced a $12M Series A round led by Andreessen Horowitz to accelerate product development and expand into new retail verticals.
Read Article →For press inquiries, interviews, or media assets, reach out to our communications team. We typically respond within one business day.